Amazon Upfront
Objective
Capture the scale, energy, and premium experience of Amazon's annual Upfront event while creating a versatile library of imagery and video for internal communications, social media, PR, and future marketing initiatives. Coverage included event installations, branded environments, guest interactions, networking, and the stage presentation featuring celebrity talent and Amazon executives announcing the latest innovations in Amazon Ads.
Our Role
Fern Media partnered with the production team to provide seamless photography and video coverage throughout the event. From polished environmental imagery that showcased each activation at its best to candid guest moments, keynote speakers, executive presentations, and behind-the-scenes coverage, our team delivered comprehensive visual storytelling while remaining unobtrusive to the attendee experience.
Deliverables
* Event Photography
* Cinematic Highlight Film
* Executive & Speaker Coverage
* Branded Environment Photography
* Guest & Activation Coverage
* Social Media Content
* Fast-Turn Selects
CASE STUDY
Client: Amazon Ads
Event: Amazon Upfront
Coverage: Photography
Duration: 1 Day
Location: New York, NY
View
Gallery